Problem & Objectives
Problem & Objectives

Laboratorios PISA is one of the most prominent pharmaceutical companies in Mexico, with more than 75 years of experience. One of their many needs was promoting a new product: Frisolac, a formula to feed toddlers and newborns.
The main goal was to highlight the quality of the formula and introduce it to various pediatricians and doctors in the main cities of Mexico.
Proposed Solution
Proposed Solution

We designed and developed a BTL activation through an interactive Virtual Reality video game which was presented at various dinners and events that were held in the main cities of Mexico.
Results
Results

We achieved a great customer loyalty with the brand, as well as introducing the various presentations of the product and the benefits of the formula in an innovative and fun way.
Thanks to this, a greater brand exposure was obtained since the client not only got to knew the product but also interacted in a virtual and immersive way for periods of more than 15 minutes per person.
  • Problem & Objectives
  • Proposed Solution
  • Results
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